“General Catalyst invests $6.6 million in AI-powered health tech startup Betuel to provide personalized nutritional recommendations”

66m General Catalystbetueltechcrunch: General Catalyst is a venture capital firm that invests in promising startups across various industries. In 2015, the firm made a $50 million investment in a then-fledgling startup called Betterment, which became one of the leading digital investment platforms in the United States. In 2021, General Catalyst made another significant investment, this time in a startup called Betuel, which is based in Turkey and is focused on providing AI-powered personalized nutritional recommendations.

Overview of Betuel

Betuel is a health tech startup founded in 2019 by Ali Halabi, a computer science graduate from Istanbul Technical University. The startup’s goal is to use AI to help people make better choices about their nutrition and health. Betuel’s platform uses machine learning algorithms to analyze data from users’ genetic profiles, dietary habits, and health goals to provide personalized nutritional recommendations.

Betuel’s platform is designed to be easy to use and accessible to anyone with a smartphone or computer. Users can create a profile on the platform and answer questions about their dietary habits and health goals. Betuel then uses this information to generate a personalized nutrition plan, including meal recommendations, snacks, and supplements tailored to the user’s needs.

The Investment

In March 2021, General Catalyst announced that it had made a $6.6 million investment in Betuel, led by General Partner Joel Cutler. The investment was part of a more significant $9 million funding round, including participation from other investors, such as Turkish venture capital firm 212 and French venture capital firm Daphni.

The investment was seen as a significant milestone for Betuel, providing the startup with the funding it needed to accelerate its growth and expand its user base. With the backing of General Catalyst and other investors, Betuel is well-positioned to become a leading player in the rapidly growing health tech industry.

Impact on the Healthtech

Industry Betuel’s platform is part of a more significant trend towards personalized healthcare solutions in the health tech industry. As healthcare becomes more data-driven, there is a growing demand for technologies that can analyze large amounts of data and provide customized recommendations based on individual needs.

Betuel’s use of AI to analyze genetic data and provide personalized nutritional recommendations is a promising development in this space. By leveraging machine learning algorithms, Betuel can provide users with highly tailored recommendations considering various factors, including genetics, dietary habits, and health goals.

The investment by General Catalyst is also significant because it underscores the growing importance of the health tech industry in the global economy. With the COVID-19 pandemic highlighting technology’s critical role in healthcare, there is an increasing demand for innovative solutions to help people stay healthy and manage chronic conditions.


The investment by General Catalyst in Betuel is a testament to the potential of AI-powered personalized healthcare solutions. With its innovative platform and growing user base, Betuel is well-positioned to become a leading player in the health-tech industry. As the demand for personalized healthcare solutions continues to grow, we will likely see more startups like Betuel emerge and thrive in the coming years.

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