PRODEG, which stands for Programa de Desenvolvimento de Empreendedores Globais (Global Entrepreneur Development Program), is a program that was created in 2013 by the Brazilian government in partnership with the Massachusetts Institute of Technology (MIT) in the United States. Its main objective is to promote the development of entrepreneurial skills in young people, especially in the areas of technology and innovation, to contribute to Brazil’s economic and social development. In this article, we will explore in depth the characteristics, objectives, and impact of PRODEG, the benefits it offers to participants, and the challenges it faces.
The main objective of PRODEG is to promote the development of entrepreneurial skills in young people, particularly in the areas of technology and innovation, to contribute to Brazil’s economic and social development. The program encourages entrepreneurship by giving participants the skills, resources, and support to turn their ideas into successful businesses.
The specific objectives of PRODEG are:
- To provide training and mentoring to young entrepreneurs to help them develop their skills and build successful businesses.
- To promote the development of a culture of entrepreneurship in Brazil by creating a supportive ecosystem for entrepreneurs.
- To encourage the development of new technologies and innovations that can contribute to Brazil’s economic and social development.
- To create new job opportunities and promote economic growth in Brazil.
PRODEG is a 6-month program with online and in-person training, mentoring, and networking opportunities. The program is divided into three phases:
Phase 1: Idea Generation and Validation
In this phase, participants are encouraged to generate and test new business ideas in the market. They receive training and support in market research, customer validation, and business model development. At the end of this phase, participants present their business ideas to a panel of judges, who select the best ones to move on to the next step.
Phase 2: Business Development and Refinement
In this phase, participants work on developing their businesses, refining their business models, and creating prototypes or minimum viable products (MVPs). They receive training and mentoring in product development, marketing, and fundraising. At the end of this phase, participants present their MVPs to a panel of judges, who select the best ones to move on to the final step.
Phase 3: Scaling and Growth
Participants focus on scaling their businesses and preparing for growth in this phase. They receive training and mentoring in team building, financial management, and strategic planning. They also have the opportunity to pitch their businesses to potential investors and partners. At the end of this phase, participants graduate from the program and are eligible for ongoing support from PRODEG.
Impact and Benefits:
Since its inception in 2013, PRODEG has significantly impacted the development of entrepreneurship in Brazil. Some of the benefits and effects of PRODEG are:
- Creation of new businesses: PRODEG has helped to create more than 150 new businesses in Brazil, many of which are focused on technology and innovation.
- Job creation: The new businesses created through PRODEG have generated more than 1,000 new jobs in Brazil.
- Development of a supportive ecosystem: PRODEG has helped create a supportive ecosystem for entrepreneurship in Brazil by developing networks of entrepreneurs, mentors, and investors.
- Development of entrepreneurial skills: Participants in PRODEG have developed valuable entrepreneurial skills, including problem-solving, critical thinking, and risk-taking.
- Connection to global networks: PRODEG has provided participants with the opportunity to connect with global networks of entrepreneurs, investors, and mentors
In conclusion, PRODEG has been a successful program in promoting the development of entrepreneurial skills in young people in Brazil, particularly in the areas of technology and innovation. Through its training, mentoring, and networking opportunities, PRODEG has helped to create new businesses, generate new jobs, and develop a supportive ecosystem for entrepreneurship in Brazil. The program has also provided participants valuable skills and connections to global networks, contributing to their personal and professional growth. Despite the challenges that it may face, PRODEG remains a useful program in promoting the economic and social development of Brazil through entrepreneurship.